CUSTOME WORDPRESS, SOCIAL MEDIA, COPY DEVELOPMENT AND BRANDING
Sydney Road Dental Care (SRDC) had recently updated their site in 2019, and were surprised to find that their once well established website was now no longer generating traffic, and also contained a malicious bug that was redirecting some clients to other websites.
SRDC in the past had rarely receiving bookings or communications from their website, they understood that they needed one but did not realise it could be generating far more revenue for them than what it had done in the past.
On engaging MARREW we immediately identified the bug in the current website and took the site down replacing it with a temporary holding page. We walked through their options, and SRDC decided to opt for a new website that reflected the high end look and feel of their bricks and mortar clinic.
Given SRDC was comfortable with WordPress already they decided that they wanted to continue with this platform, but would like a less complicated admin area with more flexibility.
Our approach was to do a full custom redesign of the website, and to build the website using a modular approach. Developing modules like forms, gallery , and text and image modules meant that SRDC could places modules on a page in any order they want, while having a simple interface that is as easy as updating a form.
Post deployment of the website SRDC saw an immediate uplift in traffic and ranking for key words they had never ranked for in the past.
We have continued to support SRDC with the development of copy, imagery, SEO management and social media management.
The strategy saw online traffic and bookings increase month on month for over a year (2019-2021).
Analytical Snapshot Users: 900 + per month up 48% New Users : up 49% Secessions: up 104% Pageviews: up 135% Secession duration: Up 104% Bounce rate: decreased by 11%